Just don’t do it

language: a feminist guide

This week everyone’s been talking about an article in the Economist explaining how men’s use of language undermines their authority. According to the author, a senior manager at Microsoft, men have a bad habit of punctuating everything they say with sentence adverbs like ‘actually’, ‘obviously’, ‘seriously’ and ‘frankly’. This verbal tic makes them sound like pompous bullshitters, so that people switch off and stop listening to what they’re saying. If they want to be successful, this is something men need to address.

OK, people haven’t been talking about that article—mainly because I made it up. No one writes articles telling men how they’re damaging their career prospects by using the wrong words. With women, on the other hand, it’s a regular occurrence. This post was inspired by a case in point: a piece published last month in Business Insider, in which a former Google executive named Ellen Petry Leanse…

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